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Jackrabbit Promises Easier Marketing


Jackrabbit Technologies, producers of class management software for dance studios and other educational settings, has unveiled a new option that is free to users and will help them market to prospects with greater ease and cost-effectiveness.

The Unlimited Lead File gives Jackrabbit customers a way to segregate inactive users from active users and keep them in the system so they can market to them. By offering this option, Jackrabbit also enables customers to reduce their active student count and in turn, reduce their active student-based fees.

The option also opens up new marketing capabilities because customers can not only move inactive students from their Jackrabbit active file, but they can also enter prospects who have never enrolled with their organization and create a full-fledged marketing database.

The new feature allows prospects to be placed in the Unlimited Lead File in three ways.

Contacts can be uploaded from data files, such as Excel; entered individually; or moved from the active contacts in the Jackrabbit system. 

The Unlimited Lead File has no associated quantity limits, so users can aggressively build prospect databases and maintain contact with students and families that have a history with them. The size of a customer’s Unlimited Lead File also has no impact on active student numbers, and therefore adding contacts to it does not increase monthly system cost.

To learn about Jackrabbit solutions for specific types of class-based organizations, visit


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