Media Kit

Contact: Rob Adams, National Advertising Manager
888.i.dance.9 | 508.285.6650 |
rob@dancestudiolife.com

Now 66,000 readers, with new subscribers every day!

In a time when print publications are declining, Dance Studio Life has bucked that trend for more than 10 years, by consistently growing in both subscribers and advertisers. Rhee Gold believes that dance people crave content that is relevant to their lives and businesses: useful, inspiring, and informative. With that philosophy as a guide, Dance Studio Life is at the top of the dance education field, presenting articles that improve readers’ classroom methods, sharpen their business skills, help them attract students and expand their studios’ offerings, answer their questions, and keep them up to date.

Bringing dance educators together is a big part of our mission. When our subscribers read a story about how to maintain classroom discipline, or find a great hip-hop teacher, or get the most for their advertising dollar, they share in the hands-on experiences of teachers and studio owners across the United States and Canada.

We live the life

Dance Studio Life is published by Rhee Gold, a leader in the dance education field. He grew up as the child of a dance teacher, owned his own schools, and wrote The Complete Guide to Teaching Dance (now in its second printing). Through his Project Motivate seminars, special appearances, and the DanceLife Teacher Conference, Gold interacts with thousands of dance educators, school owners, dancers, and students every year. In planning the relevant and meaningful content in Dance Studio Life, he knows what readers need and want.

Always on the cutting edge

With more than 171,000 followers on Facebook alone, Dance Studio Life continues to build a large, engaged online audience. Sharing content from the online version of the magazine, interspersed with news stories from the world of dance and dance education and informational and inspirational posts, Dance Studio Life’s publisher and staff regularly communicate via social media with readers, fans, and followers around the world.

With features from the print magazine published online regularly throughout the month, along with periodic and expanded web-only content, DanceStudioLife.com—the online edition of Dance Studio Life—covers dance studios and dance education with the passion and insight that come from knowing the field from the ground up, and expands its readership to the worldwide dance education community.

Through 2016 the Rhee Gold Company is offering a 25% discount for all online advertising booked for six months or more. Sign for six months or more and we’ll design an ad for you! All ads appear on every page of all four sites on a rotation.

Customer service that goes above and beyond

When you speak to our ad reps, you won’t get a strongarm sales pitch. You will receive immediate attention from representatives who focus on great customer service. They are ready to assist you and advise you on the most productive advertising strategy for your company, and nothing more. We want what’s best for you—that’s how we’ve built such a loyal band of advertisers.

I’ve been teaching for 25
years, and your website helps to keep me inspired, motivated, and supported. Thanks for a great site. Glad to find you on Facebook, too!

—Leslie Weber Lambert

November 2014

We love your website! Keep up the great work and thank you for your inspiration!
—Jessica Spencer

Your website continues to inspire me and always reminds me why I love to do what I do. Thank you forever.
—Patty Neal

December 2014

I want to thank you for such an informative and entertaining magazine for teachers. Thanks so much!
~Tina Maxwell

August 2014

Who are Dance Studio Life Readers?

Where Do They Work?
Private sector 80.6%
Higher education 3.2%
High school 8.9%
Professional school 10.4%
Community or recreational center 10.5%
Master teacher 10.9%
Professional dancer/choreographer 18.0%
School office manager 8.2%
Dance vendor/merchant 5.6%
Other 15.6%
Dance/Activities Taught
Ballet 89.0%
Modern 35.0%
Jazz 87.7%
Tap 83.5%
Acrobatics/gymnastics 28.8%
Hip Hop 50.9%
Lyrical 69.5%
Preschool/creative movement 73.9%
Ethnic 7.2%
Academic (pedagogy, history, etc.) 4.3%
Physical education 1.4%
Cheer/drill team 14.4%
Zumba 9.8%
Pilates 11.4%
Ballroom/social dance 14.0%
Not applicable 1.4%
Levels and/or Ages Taught
Beginner 95.6%
Intermediate 95.9%
Advanced 81.3%
Preschool 83.3%
Adult 73.1%
Professional dancers 13.5%
Senior citizens 14.9%
Special-needs students 20.9%
Not applicable 1.8%
Teaching Experience
5 years or fewer 5.1%
6–10 years 11.1%
11–15 years 14.4%
16–20 years 16.2%
21–25 years 14.2%
26–35 years 24.8%
36–50 years 9.8%
51+ years 1.2%
School Owners
Yes 75.5%
No 23.3%
No responses 1.0%
Purchasing Decisions About Equipment, Software, Flooring, Ballet Barres, Etc.
Yes 78.1%
No 13.3%
Not applicable 7.4%
No responses 1.0%
Students Attend Competitions and/or Conventions
Yes 73.9%
No 24.8%
No responses 1.2%
Decision Maker: Competitions and Conventions
Yes 68.9%
No 12.9%
Not applicable 16.9%
No responses 1.0%
Competition and/or Convention Events Attended Annually
1 12.2%
2 15.5%
3 20.0%
4 14.2%
5 8.9%
6 or more 4.3%
Not applicable 23.1%
No responses 1.4%
Produce an Annual Recital
Yes 95.2%
No 2.0%
Not applicable 1.4%
No responses 1.2%
Annual Expenditure on Costuming
$999 or less 3.2%
$1,000–$4,999 11.4%
$5,000–$9,999 15.6%
$10,000–$14,999 16.7%
$15,000–$19,999 12.5%
$20,000–$24,999 8.9%
$25,000 or more 15.8%
Not applicable 13.1%
No responses 2.1%
Decision Maker: Costumes
Yes 78.6%
No 14.9%
Not applicable 5.1%
No responses 1.2%

Dance Studio Life 2016 Editorial Content (at a glance)

January:  Global Dance
February:  Eye on Choreography
March/April: Modern & Contemporary Dance
May/June:  Business Bonanza
July:  Holiday & Seasonal Shows
August:  Season Opener
September:  Competitions & Conventions
October:  Recital Roundup
November: Preschool
December: Hip-Hop
Dance Studio Life 2016 Editorial Content (comprehensive)

Dance Studio Life Specs and Deadlines

Ad Sizes
2-page spread: 16″ x 10-.875″ + 1/8″ bleed all around
Full page: 8″ x 10.875″ _ 1/8″ bleed all around
2/3 page, vertical: 4.625″ x 10-188″ + 1/8″ bleed all around
1/2 page, vertical: 3.5″ x 10.188″ (no bleed)
1/2 page, horizontal: 7″ x 5.063″ (no bleed)
1/3 page, vertical: 2.25″ x 10.188″ (no bleed)
1/3 page, horizontal: 4.625″ x 5.063″ (no bleed)
1/4 page, vertical: 3.5″ x 5.063″ (no bleed)
1/4 page, horizontal: 4.625″ x 3.75″ (no bleed)
1/6 page, vertical: 2.25″ x 5.063″ (no bleed)
1/6 page, horizontal: 4.625″ x 2.5″ (no bleed)
Inch ads: 2.25″ x number of inches
Trim size: 8″ x 10.875″

Files
Preferred file format: TIFF
Also acceptable: EPS, JPEG, PDF, Adobe Photoshop, Adobe Illustrator, InDesign
Colorspace: CMYK color
Resolution: 300 ppi (dpi)
All fonts & linked graphics must be included for any working files submitted.
Keep all type and important elements within a 1/2″ margin of trim size of your bleed ad.

Deadlines
Ad reservation deadline: Due 1st of the month, 2 months prior to issue (e.g., reservation due August 1st for an ad in the October issue)
Artwork: Due on the 15th of the month, 2 months prior to issue (e.g., artwork due August 15th for an ad in the October issue)

For more information:

Rob Adams, National Advertising Manager
rob@dancestudiolife.com
888.i.dance.9 508.285.6650

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