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Media Kit Editorial

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Dance Studio Life 2014 Editorial Content (comprehensive)

<Main page media kit

All issues will contain general-interest dance stories in addition to the themed content and the following departments:

      • Readers’ Guide to Advertisers
      • On My Mind: editorial by Rhee Gold
      • Ask Rhee Gold: advice for dance teachers
      • FYI: What’s up in the dance community
      • Mindful Marketing: business-savvy stories
      • Classroom Connection: insights from experienced educators
      • 2 Tips for Ballet Teachers: pointers from respected teacher David Arce
      • 2 Tips for Hip-Hop Teachers: pointers from ICONic hip-hop celebrity Geo Hubela
      • 2 Tips for Modern Dance Teachers: pointers from the one-and-only Bill Evans
      • 2 Tips for Tap Dance Teachers: pointers from master teacher Thelma Goldberg
      • 2  Music Tips for Teachers: pointers from SF Ballet accompanist Nina      Pinzarrone
      • Teacher in the Spotlight: reader-nominated teachers of distinction
      • Thinking Out Loud: a personal experience/opinion column
      • 1,000 Words: fabulous dance photos
      • EditorSpeak: thoughts from the editorial staff
      • Page Turners: notable books (most issues)
      • Profiles of college dance programs (most issues)

Be sure to check out all of the NEW issue themes, special features and content for 2014 below!

January: Global Dance
Our global issue brings a world of dance to readers’ doorsteps. From centuries-old traditions (like Living Traditions, a Native American dance troupe) to their descendant forms (like the eclectic offerings of Vanaver Caravan), our stories focus on traditions, workshops held around the world, and teachers and choreographers who find ways to keep world dance alive and relevant.
Plus: NEW! Teachers’ guide to summer programs for students. Summer intensives are big business, and this guide will point teachers in the right direction in advising students on training opportunities.

February: Summer Sizzle
If it’s happening outdoors, it must be summer! Our “Something New for Summer” section delivers stories and tips about expanding teachers’ and students’ horizons and teaching the whole child. Plus, we’ve got hip-hop in the park, business, ballet, and higher ed—something for everyone!
Plus: Our annual roundup of summertime teacher-training programs

March/April: Modern & Contemporary Dance
Modern dance has historically given tradition a much-needed kick in the rear, and the next generation, contemporary, is doing the same. What’s hot today on stages and TV screens and in videos has a place in the classroom too. Readers will love our ideas and techniques for modern and contemporary dance in educational settings, from improvisation to classic forms.
Plus: NEW! A collection of dance festivals across the U.S.
Whether it’s tap or jazz, contemporary or ethnic, there’s a festival for everyone in our new listings.

May/June: Business Bonanza
Our business issue is a comprehensive resource for DSL readers, bursting with brilliant ideas about generating income, dealing with customers, and strategizing for success. Our stories and tips help teachers and studio owners tackle the administrative and technical matters that accompany performances, program development, and day-to-day studio life.
Plus: NEW! Advice from competition judges about how to up your performance game. A survey of opinions from those in the know, sure to get lots of reader attention!

July: NEW! Seasonal Shows and Beyond
This month we look at fresh ideas for holiday shows, in plenty of time for readers to plan ahead, plus performance options beyond the annual recital, such as dancing at Disney, on cruises, and for community-service–based companies. Along with showtime ideas, we explore the essence of good performance with input from choreographers and dancers from various realms.
Plus: All Decked Out, our annual collection of to-die-for holiday costumes and backdrops

August: Season Opener
For our readers, gearing up for a new season means pulling out the August issue for new ideas, programs, tools, and inspiration about curriculum, communication, business, and much more. A reader favorite!
Plus: A grab bag of new products our readers will love

September: Competitions & Conventions
Preparing for competitions and conventions is fun, challenging, and rewarding for studio owners and teachers. We offer a helping hand, with information, advice, and behind-the-scenes perspectives on where to go, what to expect, and how to make this year’s competition season the best ever. From planning to performance, it’s all in this issue!
Plus: Our annual Q&A with competition directors

October: Recital Roundup
Recitals are the highlights of most dance studios, an opportunity for teachers as well as dancers to shine. With this issue, we hand readers a guidebook for conceiving, creating, presenting, and marketing a great recital, as well as insights into the challenges and joys of these performances. One of our biggest and best!
Plus: Our popular annual collection of recital costumes and props

November: 5, 6, 7, 8 . . .
And 2, 3, and 4 too! This month we explore everything for tiny tots and youngsters ages 8 and under. Stories about classes and programs for preschoolers are always popular with our readers, and teaching children up to age 8 takes special skills and considerations. We focus on stories related to the bread-and-butter portion of a school’s enrollment—preschoolers and their first- and second-grade buddies. In this issue, kids are key, and readers will love it!
Plus: NEW! Our holiday marketplace for advertisers
Designed like a feature story, this don’t-miss special holiday shopping section will put your ad where readers are sure to see it!

December: Hip-Hop and Jazz
This issue sizzlesand shines the spotlight on two American-born perennials, jazz and its contemporary cousin, hip-hop. Teachers are eager to discover how the energy these dance forms generate in their students and staff invigorates the studio as a whole. Whether we’re exploring the roots of jazz, how to make hip-hop moves kid-friendly, or ideas for music, our readers are hot for this issue!
Plus: Our well-thumbed annual listings of competitions & conventions

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