Dance Studio Life Magazine
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Dancestudiolife Contact: Rob Adams, National Advertising Manager | 508.285.6650 |
      Nothing has had more impact and positive influence on us all than Dance Studio Life. It motivates and inspires us to be the best . . . a bible for dance teachers! ~Alison ForanceJan09-125Thanks for providing an outlet for dance teachers and studio owners. I find your material therapeutic, inspiring, and very useful. ~Danelle Watson (Brust)Oct09-125

I want to thank you for such an informative and entertaining magazine for teachers. Thanks so much!
~Tina Maxwell

Now 66,000 readers, with new subscribers every day!

In a time when print publications are declining, Dance Studio Life continues to buck the trend by consistently growing in both subscribers and advertisers. It has always been Rhee Gold’s philosophy that dance people crave content that is relevent to their lives and their businesses. With that philosophy Dance Studio Life is on top of the dance education field by offering readers articles to guide them in the classroom, sharpen their business skills, help them to attract students, expand their studios’ offerings, answer their questions, and keep them up to date in the field.    

Bringing dance educators together is a big part of our mission. When they read a story about how to maintain classroom discipline, or find a great hip-hop teacher, or get the most for their advertising dollar, they share the hands-on experiences of teachers and studio owners across the United States and Canada.

• We live the life
Dance Studio Life magazine is published by Rhee Gold, a leader in the dance education field. He grew up as the child of a dance teacher, owned his own schools, and wrote The Complete Guide to Teaching Dance (now in its second printing). Through his Project Motivate seminars, special appearances, and the DanceLife Teacher Conference, Gold interacts with thousands of dance educators, school owners, dancers, and students every year. In planning the relevant and meaningful content in Dance Studio Life, he knows what readers need and want.    

• Always on the cutting edge
Only a few months ago, Rhee Gold launched as a high-tech companion to Dance Studio Life magazine. With hundreds of thousands of viewers from 52 countries viewing original content created by dance people, for dance people, this new online network has taken the dance field by storm. New channels, special features, and uploads are constantly adding to the opportunities available to its advertisers. Dance Studio Life has just launched a brand new website/blog to reach the worldwide dance community with practical classroom concepts, viable business tips, and inspirational content.    

• Customer service that goes above and beyond
When you speak to our ad reps, you won’t get a strong-arm sales pitch. You will receive immediate attention from representatives who focus on great customer service. They are ready to assist you and advise you on the most productive advertising strategy for your particular company, and nothing more. We want what’s best for you—that’s how we’ve built such a loyal band of advertisers.    

Who are Dance Studio Life Readers?

Where Do They Work?      
Private sector     80.6%
Higher education     3.2%
High school     8.9%
Professional school     10.4%
Community or recreational center     10.5%
Master teacher     10.9%
Professional dancer/choreographer     18.0%
School office manager     8.2%
Dance vendor/merchant     5.6%
Other     15.6%
Dance/Activities Taught      
Ballet     89.0%
Modern     35.0%
Jazz     87.7%
Tap     83.5%
Acrobatics/gymnastics     28.8%
Hip Hop     50.9%
Lyrical     69.5%
Preschool/creative movement     73.9%
Ethnic     7.2%
Academic (pedagogy, history, etc.)     4.3%
Physical education     1.4%
Cheer/drill team     14.4%
Zumba     9.8%
Pilates     11.4%
Ballroom/social dance     14.0%
Not applicable     1.4%
Levels and/or Ages Taught      
Beginner     95.6%
Intermediate     95.9%
Advanced     81.3%
Preschool     83.3%
Adult     73.1%
Professional dancers     13.5%
Senior citizens     14.9%
Special-needs students     20.9%
Not applicable     1.8%
Teaching Experience      
5 years or fewer     5.1%
6–10 years     11.1%
11–15 years     14.4%
16–20 years     16.2%
21–25 years     14.2%
26–35 years     24.8%
36–50 years     9.8%
51+ years     1.2%
School Owners      
Yes     75.5%
No     23.3%
No responses     1.0%
Purchasing Decisions About Equipment, Software, Flooring, Ballet Barres, Etc.      
Yes     78.1%
No     13.3%
Not applicable     7.4%
No responses     1.0%
Students Attend Competitions and/or Conventions     Percent
Yes     73.9%
No     24.8%
No responses     1.2%
Decision Maker: Competitions and Conventions      
Yes     68.9%
No     12.9%
Not applicable     16.9%
No responses     1.0%
Competition and/or Convention Events Attended Annually      
1     12.2%
2     15.5%
3     20.0%
4     14.2%
5     8.9%
6 or more     4.3%
Not applicable     23.1%
No responses     1.4%
Produce an Annual Recital      
Yes     95.2%
No     2.0%
Not applicable     1.4%
No responses     1.2%
Annual Expenditure on Costuming      
$999 or less     3.2%
$1,000–$4,999     11.4%
$5,000–$9,999     15.6%
$10,000–$14,999     16.7%
$15,000–$19,999     12.5%
$20,000–$24,999     8.9%
$25,000 or more     15.8%
Not applicable     13.1%
No responses     2.1%
Decision Maker: Costumes      
Yes     78.6%
No     14.9%
Not applicable     5.1%
No responses     1.2%

Dance Studio Life 2013 Editorial Content (at a glance)

January:  Going Global
February:  Splash into Summer
March/April: Modern and Tap Dance
May/June:  Inspiration
July:  Business Bonanza & Holiday Shows
  August:  Season Opener
September:  Competition & Conventions
October:  Recital Roundup
November: Creativity
December: Hip-Hop & Jazz Dance

Dance Studio Life 2011 Editorial Content (comprehensive)

DSL Specs

Files Preferred file format: TIFF.

Also acceptable: EPS, JPEG, PDF, Adobe Photoshop, Adobe Illustrator, InDesign. Files must be created for CMYK color. All fonts & linked graphics must be included for formats not in final form.

Resolution of all graphics is 300 PPI (DPI). Keep all type and important elements within a ½” margin of trim size of your bleed ad.

Specs 2-page spread: 16” x 10-7/8”, add 1/8” bleed all around if desired
Full page: 8” x 10-7/8”, add 1/8” bleed all around if desired
2/3 page, vertical: 4-5/8” x 10-3/16” , add 1/8 ” bleed all around if desired
1/2 page, vertical: 3-1/2” x 10-3/16” (no bleed)
1/2 page, horizontal: 7” x 5-1/16” (no bleed)
1/3 page, vertical: 2-1/4” x 10-3/16” (no bleed)
1/3 page, horizontal: 4-5/8” x 5-1/16” (no bleed)
1/4 page, vertical: 3-1/2” x 5-1/16” (no bleed)
1/4 page, horizontal: 4-5/8” x 3-3/4” (no bleed)
1/6 page, vertical: 2-1/4” x 5-1/16” (no bleed)
1/6 page, horizontal: 4-5/8” x 2-1/2” (no bleed)
Inch ads: 2-1/4” x number of inches

Trim size: 8” x 10-7/8”

Reservation closing: 2 months prior Artwork closing: 15th following reservation deadline

For more information: Rob Adams, National Advertising Manager 508.285.6650

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