Posts Tagged ‘Ailey II’

The Ailey organization recently launched a redesigned website extending the online reach of all of Ailey’s components: Alvin Ailey American Dance Theater, Ailey II, The Ailey School, The Ailey Extension, and Ailey Arts in Education and Community Programs.  

The new website, www.AlvinAiley.org, features expanded content and streaming media, including video clips highlighting Ailey’s performances and program, along with interactive historical timelines.  The site incorporates bold colors and graphics and new navigational tools.

The project was made possible by funding from the Doris Duke Charitable Foundation’s “Leading for the Future” initiative, administered by the Nonprofit Finance Fund. 

For more than a year, Ailey worked on the site redesign with a number of vendors, including Capacity Interactive as project manager.  HUGE, a digital design and technology firm, was responsible for the design of the site. 

“We wanted to capture the passion and grace of the Alvin Ailey American Dance Theater, while simultaneously making it visually arresting and intuitive to navigate,” said Lilie Chang, engagement director at HUGE.