Posts Tagged ‘dance school’

January 2013 | On My Mind

I recently ran into a dancer for whom I had choreographed solos when she was a teenager. I had followed her successful performing career in New York and Los Angeles, and by anyone’s standards she would be considered a hardworking professional. Now in her mid-30s, she told me she’s ready to shift into the next phase of her career, which is to open a dance school. Her plan of action is to open a studio in a town that doesn’t already have any dance schools. She has saved an impressive chunk of money that will get her new small business off the ground.

Read More

October 2012 | Bright Biz Ideas | Ticket to Sales Success

For many studio owners, the most hectic day of the year isn’t the day of the recital or the first day of classes—it’s the first day that families can purchase tickets to the end-of-the-year show. Owners arrive at the studio in the morning to find a line of parents wrapped around the building, tapping their feet as they wait to buy their tickets. The entire day is given over to ticket sales, crowd control, and the hope that clients will be satisfied.

Read More

September 2012 | On My Mind

As I’m writing this, I’m heading into my fifth week of seminars at the DanceLife Retreat Center. And what I’ve discovered is that not only can dreams come true, but they can exceed our expectations.

Read More

September 2012 | Table of Contents

COLUMNS Ask Rhee Gold Advice for Dance Teachers 2 Tips for Ballet Teachers by Mignon Furman 2Tips for Hip Hop Teachers by Geo Hubela 2Tips for Modern Teachers by Bill Evans 2 Tips for Tap Teachers by Stacy Eastman A Better You | Fighting Fatigue by Suzanne Martin, PT, DPT How to cope when you’re…

Read More

November 2011 | Schools With Staying Power | Cameron School of Dance

In this age of Facebook, Yelp, and constant communication through texting, tweets, and Internet chats, 73-year-old Cameron School of Dance credits its success to something less tech-y: its close-knit town of Greenfield Park, a suburb of Montreal, Quebec, and loyal reviews from its generations of families.

Read More

August 2011 | Schools With Staying Power | Tradition at Heart

Margo Dean School of Ballet is a house of tradition. This school in Fort Worth, Texas, instills in its students discipline and serious classical training that remains true to ballet’s ancient form. With Margo Dean at the helm and her son, Webster, as its assistant director, MDSB has been in one family since its inception in 1950.

Read More

July 2011 | Mindful Marketing | Welcoming Websites

By Rhee Gold Do you want to become savvy at marketing your school? Welcome to our new department, which will present various marketing concepts and how to implement them. Today’s marketing options are plentiful. Whether your budget is small or large (or nonexistent), you can get the word out about your school. In particular, the…

Read More

July 2011 | The Lessons of Kwanzaa

At dance schools across the United States, the winter holidays offer varied performance opportunities, with Christmas, Chanukah, and winter themes abounding. But for some schools and students, another holiday takes center stage: Kwanzaa, a winter holiday that focuses on African American culture and values.

Read More

February 2011 | Short and Sweet

For many dance studios, summer is a time when families take time off for vacations, trips to the pool, and other summer-only activities. Attendance drops off dramatically—and so does your income.

Read More

Dance Teachers: Who We Are

In this video, Rhee Gold shares his humor and passion for the dance teaching profession. It is an excerpt from his keynote speech at the 2009 DanceLife Teacher Conference in Scottsdale, AZ

Read More

July 2010 | Under New Management

As a dance teacher, you feel that you’ve paid your dues—teaching classes day in and day out, coming up with recital and competition routines, and following the protocol of the studio you work for. You’re ready to be your own boss, and you think you understand the business enough to be a successful studio owner. But is it smart or realistic to start a studio from scratch? Or should you consider buying an existing business?

Read More

May-June 2010 | Schools With Staying Power | Bernice’s Starrstep Dance Studio

Eleven-year-old Bernice Miller stood on a chair to teach her first ballet class to neighborhood kids with as much authority as she could muster. It was the fall of 1929, and her “studio” was her parents’ two-level garage in Pensacola, Florida. Eighty years later, Bernice’s daughter, Starr Burlingame, carries on her legacy as director of Bernice’s Starrstep Dance Studio. Starr chalks up the longevity of the school to her mother’s zeal for her work and treatment of her students with respect and acceptance.

Read More

Rhee’s Blog | Recital Thoughts

“Your fall registration will only be as good as your last recital!” These words were often repeated by my mother, who believed that the quality of a recital had much to do with a school’s success. I think of those words every time the topic of recitals comes up at my seminars.

Read More

Rhee’s Blog | Motivated To Be Different

“You’re an artistic genius! How do you come up with an idea like that?” “Motivated to be different” is the motto of the teacher who choreographed the piece that everyone is raving about. She’s the one who doesn’t want to be like anyone else or follow the current trends in choreography.

Read More

Rhee’s Blog | Advice: Husband Shares Dream

I am one of the lucky dance teachers with a husband who supports what I do. He has dinner waiting on the table when I come home and he takes on as much responsibility with our three children as I do . . . Together we have been saving for three years to come up with a down payment for a piece of land that we know is a fantastic location for the dance school of our dreams.

Read More

Rhee’s Blog | Advice on Burnout

I am pooped and feel like quitting this business. It seems the studio is growing faster than I can keep up with, and I am exhausted with trying to keep it organized like my customers are used to. I am seriously considering selling it all and walking away.

Read More

Rhee’s Blog | An opinion-dance competition

Some dance people on Facebook post that they are going to kick butt at a competition. I wonder if they are missing the point? Are they passing the “kick butt” mentality on to their students and parents who will be disappointed if they don’t end up kicking butt? Instead should we express how excited we are to see other …dancers do their thing? We need to understand that dance is a gift, not a tool to beat others?

Read More

Who Owns the Choreography?

She intends on still bringing these dances to competition . . . has said she will give me full credit. But, I feel the choreography is mine,

Read More

Alternative Marketing

Marketing—it’s a dreaded part of running a business for many dance school owners. It takes time and money and can drain even the most enthusiastic entrepreneur of creativity. But it doesn’t have to be that way. How can you build enthusiasm for your classes and your product without feeling that pressure? One great way to get the word out is by having new faces continually flowing through your school. Sometimes the joy the students show in their dancing is a better marketing tool than a brochure or website—the trick is to get people into your school to experience their enthusiasm, and that means tapping into the community. So if you’re looking for ways to bring in new faces but don’t have a huge marketing budget, these innovative, alternative marketing methods are for you.

Read More

Rhee Gold on Recreational Dancers

Why are you such an advocate for the recreational dancer?
First off, I believe that dance is an art form and that every person, whether child or adult, can experience that unique feeling that dancing gives us, whether they can do 10 pirouettes or only 1. To me it’s that inner-gut thing we should be passing on, regardless of the skill level of the student. If we as teachers lose sight of the value of the recreational dancer and focus only on our best or most promising students, then I wonder if we’ve also lost sight of why we became dance educators in the first place.

Read More