When I opened my school more than 12 years ago, a school owner a couple of towns away from my location decided that my little school was now her big competitor. As soon as I signed my lease, trouble started. Friends in my community told me that they had heard things like I wasn’t a qualified teacher or that I was a scam artist. Each time people told me something negative they’d heard, it got traced back to the other studio owner. The hard part was that I had no idea who this person was.
A dance team coach in Texas resigned after spending seven months suspended for one of the more banal and innocent reasons possible: a photo in which she was eating at a Dick’s Last Resort restaurant with a group of her recently graduated, 18-year-old seniors was posted on Facebook.
The post from studio owner Teri Mangiaratti said it all: “For the record . . . I love this page! Every time I look at it I feel less like a crazy dance studio lady (or at least less like I am the only one!). Thank you all for sharing so openly the ups and downs of this life!”
You are not only a dance teacher; you are a mentor and a leader. This means that you set the example for your students. Please think about what you post on your Facebook page . . . be sure that it is appropriate for your students (who look up to you) to see. Don’t tell them you got lucky last night or that you are going on a drinking binge this weekend. Have a great day–Rhee
Film studio Lionsgate and Facebook are teaming up to create an online game based on the 1987 romantic film Dirty Dancing, according to stories in The Independent and The Wrap.
“You’re The Tap,” a fun and fancy-free Facebook tap dance contest from Roundabout Theatre Company’s Anything Goes, is asking fans to show off their own signature style for a chance to win a Broadway spree.
September and October are prime time for dance studios. Schools are back in session and parents are busy signing kids up for after-school activities. Make the most of the momentum with these tips to maximize the back-to-school enrollment wave.
The New York International Ballet Competition is revamping its online presence starting with its Facebook fan page, to make the experience of connecting with fans easier and more fun.
Pennsylvania Ballet invites its fans and friends to go behind the scenes with the company and its dancers on Twitter, Facebook and YouTube.
With the onset of everything Internet, I have staff asking to be “friended” by their students, which they have done. Consequently, students contact them instead of me, the director, regarding studio info. Also, one teacher puts on her personal Facebook page what classes and where she is teaching. (She’s also with another studio, miles away from mine.)
Flash mobs. Specifically, dance flash mobs. They’re all over YouTube, and judging by the frequency with which people on Facebook link to them, they’re as popular with non-dance folks as with dancerly types. If you don’t know what I’m talking about, you’re missing out on some big fun.
The ABCs of Image
I hear a lot of talk about professionalism these days. I doubt I could find a dance teacher or school owner who doesn’t claim to have the training, experience, credibility, and expertise that we associate with being a professional. But even when you’ve got all those attributes, you need one more thing: presentation. If you make yourself look careless or uninformed—or even worse, uneducated—you’ve blown that professional image to smithereens.
It’s never been easier to get the word out about your studio. School owners now have a plethora of online marketing opportunities to choose from to reach students and parents, including popular social media sites such as Facebook, Twitter, and YouTube. Learning how to put online marketing to use may seem daunting, but dance studio owners can harness the power of social media to help build their businesses. All it takes is a little research, experimentation, and effort.
Chase Community Giving is looking to give away a little more than $5 million to 200 local charities, and it’s inviting the public to vote for its favorite recipients on its Facebook site, http://apps.facebook.com/chasecommunitygiving/. LehrerDance, a contemporary dance troupe based in Buffalo, New York, has issued an appeal for votes.
If you’re the least bit cyber-savvy, you’ve heard of MySpace and Facebook, two networking sites that have a huge following among the youth (and beyond) of the world. And maybe, knowing that, you dismissed them as having nothing to do with you or your business. Not so fast! You can use these heavily trafficked sites to increase your school’s visibility and send potential clients to your website.