Ballet Etc. in St. Catharines, Ontario, was struck hard by cancer in 2013. Dancers had family members die or diagnosed. Director Jane Elliott herself lost her father to cancer. So friend and dance mom Elizabeth Taliano suggested that the Dance Dads number at the spring showcase take on special meaning by raising funds—and awareness—for the Walker Family Cancer Centre.
Today was such a special day. Our annual recital, like most, is so much more than a performance—it’s a chance for all of our students to dance their hearts out in front of their families and friends. From the tiniest preschooler to the teenager with nine dances to remember, they all look forward to their moment onstage where they can share their love for dance.
The beauty of a dance recital is that it’s all about the kids. The downside of a dance recital is that it’s all about the kids. Say what? Consider this: if your recital is focused solely on the people you already interact with on a weekly basis, you may be missing out on an opportunity to engage with your community at large.
Carrie Mazzucco still remembers the bikini she had to wear as a teenager in a recital dance. “That was rough,” says the owner of Infinity Dance & Performing Arts in Boardman, Ohio. “I was not a skinny dancer.”
As dance educators, we all know what goes into making a recital happen—months of work and organizational effort—ours, as well as that of our staff and volunteers. When showtime comes, we see the magic happen from our vantage point in the wings. But what about the view from the “outside”: from the parents who shuttle kids to and from rehearsals, the young dancer who tries on her first dab of lipstick? What do students and parents think about the recital experience?
For many dance teachers, the greatest reward at recital time is seeing the infectious grins of their students as they show off a year’s worth of hard work. But the fact that the performers are enjoying themselves does not mean that audience members are equally delighted. Even the most enthusiastic dancers and dynamic choreography lose their charm when viewers spend too much time in their seats. What should be an entertaining, high-energy event can become a disjointed, four-hour affair with parents questioning the tuition they pay and relatives constantly glancing at their watches.
The annual recital is unquestionably one of the most important events on a dance school’s calendar. It’s a rite of passage for dancers and a choreography showcase for teachers—and it is one of the biggest and best ways for studio owners to market their schools.
No two recitals are crafted using exactly the same mold. However, a survey of a geographic cross-section of studios reveals some similarities in recital content, participation, and venue. There are vast differences too, and what works for some schools doesn’t always work for others. Most studio owners, though, say that the recital process becomes more streamlined with experience.
“Dance recital season is in full swing, and the amount of tulle and glitter floating in the ether is enough to suffocate dancers, teachers, and parents alike to the point of frenzy,” writes dance artist Nora Younkin in a column about the unseen benefits of dance education in the Huffington Post.
The editing of a song can make or break a competition routine, recital number, or concert piece, and finding a user-friendly editing service is a top priority of many dance teachers and studio owners today.
Revolution Dancewear today announced that it has begun distribution of its dancewear and recital costume lines in Europe just three months after it acquired Dance Direct, the largest online retailer of dance apparel in the United Kingdom and throughout Europe.
When something goes wrong with your recital venue, it doesn’t just seem like a problem; it seems like a nightmare. In addition to the usual recital stress, you may find yourself with no access to the wings, no lights, or locked dressing rooms. Sometimes, because of scheduling snafus or disasters like floods, fires, or auto accidents, your venue suddenly isn’t available at all. Still, the show must go on.
Bundling is hot. The idea of lumping unrelated items together and selling the whole shebang for one price has always had its appeal. In times past, it was called a grab bag or a package deal. To today’s generation, it’s a bundle.
Every spring since I opened my school, Shannon O’Brien School of Dance, 20 years ago in Seekonk, Massachusetts, I am asked the same question: “Are you getting ready for your annual recital?” The answer is no, because our recital was held months before, in October.
Performing—it’s what dancers do. And if your students need more than an annual recital and maybe a holiday show, it’s time to think about starting a performance or competition company. The benefits are numerous, from providing your dancers with more opportunities for artistic growth (and fun) to your own joy and pride as you watch your students show off their technical skill and love of dance.
We have held our recital at a local high school for years. Three years ago the school district built a new facility, but the staff is the same. Usually I receive a rental contract prior to the event, but this year there was no contract, although I repeatedly tried to contact the theater manager. I finally spoke to her three days before recital and she said, “Oh, we know you’re a good customer; don’t worry about it.”
Get a behind-the-scenes look at how recital costumes are manufactured, from the design process to the cutting and manufacturing of the product and right through the shipping process. Tour the Dansco manufacturing plant in Attleboro, Massachusetts, as you find out what it takes to produce thousands of costumes annually.
Before every recital, the pressure builds: Will it go smoothly? You know your dancers are well rehearsed, and the more experienced ones will pull out all the stops, giving a great performance. But logistical problems, unfortunate incidents that result from poor planning or communication, can sabotage what should have been an evening to celebrate.
With recital production costs increasing, many studio owners are looking for ways to cut back—ideally, without sacrificing the quality of the show. Fortunately, technology is making it easier to produce recitals of the quality your customers expect while saving you a great deal of money and, in some cases, reducing the time needed for tech rehearsals at the theater. One such technological advance is the vast amount of lighting software available for theatrical productions.
For many teachers, the thought of choreographing for preschoolers—whom I define as children ages 2 to 5—is frightening. After all, how much can you expect them to do? The truth is that if you approach them in the right manner, preschoolers can do more than you might think. Recital is a special day for young dancers, and showing them at their best should always be your goal.
It’s time for our annual recital issue, and I think you’ll love this one—it’s packed with great information and new ideas. And though I’m sure that’s what you’re expecting me to write about this month, I’ve got something even more important than recitals on my mind right now.
When my dance teacher friends come to my annual production, they always comment on my crew of backstage helpers, staff, and recital aides. Many of those helpers who make my show run so smoothly and professionally are one of a dance school’s most valuable resources: volunteers. If my friends only knew the number of volunteers that I enlist year round at the studio—at last count it was more than 100!
Recital season comes with what most school owners consider to be one big headache: costumes. If the mere mention of the word makes you want to hide in the nearest closet, it’s time to revamp your approach to purchasing and distributing costumes. With some forethought and organization, outfitting your students for your school’s annual show can be a pleasure and not a pain.
For Vicki Michelle Bull, her studio’s annual recital isn’t just a dance showcase; it’s a learning experience—about anything from Cole Porter to the Civil War. “We are educators,” she says, “so we think everything we do should have an educational focus.”
“Suzy, I love you!” a dad in the balcony yelled to his child, over and over, at my recital last May. I was dumbfounded. Suzy is a 3-year-old—yes, a 3-year-old—who, because of his calls to her, spent her time onstage looking all over for her dad. My first reaction was fear, as my mind raced to the possibility that with the stage lights on she could not see the lip of the stage and if she kept creeping forward to find her dad she could fall. Luckily I got her attention from the wings, and she got back into doing her dance.
No two people are alike, so it follows that no two businesses are alike either. There might be a dozen dance studios in the country with identical names, all of which offer jazz, tap, and lyrical, but if you look beyond the surface, each is distinct. What makes them so? You, the school owners, that’s who. You are unique and your one-of-a-kind personality infuses your business. If there’s one idea I came away with after spending four days with roughly 500 dance teachers at the DanceLife Teacher Conference last summer, it’s that each dance studio is different.
Car washes. Bake sales. Bottle drives. If that’s what comes to mind when you consider fund-raising projects, you need to start thinking outside the box! While those traditional revenue-generating sources deserve consideration, at Amber Perkins School of the Arts in Norwich, NY, we’ve looked beyond those standbys to develop some innovative and successful projects.
If you’re not already well on your way to planning next spring’s recital, these three recital theme starter kits may be just the thing to help you jumpstart your creativity. Along with ideas for the theme you’ll find creative production notes, suggestions for music selections, and ideas for choreography that will make your show special for your students as well as the audience.