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Contact: Rob Adams, National Advertising Manager

888.i.dance.9 | 508.285.6650 | rob@dancestudiolife.com

More Than 66,000 readers, with new subscribers everyday!

Dance Studio Life has consistently grown in both subscribers and advertisers. Publisher Rhee Gold believes that dance people crave useful, inspiring, and informative content relevant to their lives and businesses. Dance Studio Life is at the top of the dance education field, presenting articles that improve readers’ classroom methods, sharpen their business skills, help them attract students, expand their studios’ offerings, answer their questions, and keep them current.

Bringing dance educators together is a big part of our mission. When our subscribers read a story about how to maintain classroom discipline or find a great hip-hop teacher, they share the experiences of teachers and studio owners across the U.S. and Canada.

Customer Service that goes above and beyond!

When you speak to our advertising department, you won’t get a strong-arm sales pitch. You will receive immediate attention and great customer service. We are ready to assist you and advise you on the most productive advertising strategy for your company. We want what’s best for you—that’s how we’ve built such a loyal band of advertisers.

We live the dance studio life just like our readers

Dance Studio Life publisher Rhee Gold is a leader in the dance education field. He grew up as the child of a dance teacher, owned his own schools, and wrote The Complete Guide to Teaching Dance (now in its second printing). Through his Project Motivate seminars, special appearances, and the DanceLife Teacher Conference, Gold interacts with thousands of dance educators, school owners, dancers, and students every year. He knows what readers need and want, and plans Dance Studio Life’s content accordingly.

Always on the cutting edge

With more than 180,000 Facebook followers, 3,000 Instagram followers, and 2,000 Twitter followers, Dance Studio Life continues to build a large, engaged online audience. By sharing magazine content interspersed with news stories from the world of dance and dance education, as well as informational and inspirational posts, Dance Studio Life’s publisher and staff regularly communicate via social media with readers, fans, and followers around the world.

With features from the print magazine published online throughout the month, DanceStudioLife.com covers dance studios and dance education with the passion and insight that come from knowing the field from the ground up, and reaches the worldwide dance education community. In addition to the print edition, the magazine is available in digital edition that readers can access on any time on their computers, tablets, or smartphones.

Who are Dance Studio Life Readers?

Where do they work?

Private sector 80.6%
Higher education 3.2%
High school 8.9%
Professional school 10.4%
Community or recreational center 10.5%
Master teacher 10.9%
Professional dancer/choreographer 18.0%
School office manager 8.2%
Dance vendor/merchant 5.6%
Other 15.6%

Dance / Activities Taught

Ballet 89.0%
Modern 35.0%
Jazz 87.7%
Tap 83.5%
Acrobatics/gymnastics 28.8%
Hip Hop 50.9%
Lyrical 69.5%
Preschool/creative movement 73.9%
Ethnic 7.2%
Academic (pedagogy, history, etc.) 4.3%
Physical education 1.4%
Cheer/drill team 14.4%
Zumba 9.8%
Pilates 11.4%
Ballroom/social dance 14.0%
Not applicable 1.4%

Levels and/or ages taught

Beginner 95.6%
Intermediate 95.9%
Advanced 81.3%
Preschool 83.3%
Adult 73.1%
Professional dancers 13.5%
Senior citizens 14.9%
Special-needs students 20.9%
Not applicable answer to question 1.8%

Teaching Experience

5 years or fewer                                +/- 5.1%
6–10 years 11.1%
11–15 years 14.4%
16–20 years 16.2%
21–25 years 14.2%
26–35 years 24.8%
36–50 years 9.8%
51+ years 1.2%

Decision Maker: Costumes

Yes 78.6%
No 14.9%
Not applicable 5.1%
No response was given to this question 1.2%

School Owners

Yes 75.5%
No 23.3%
No response was given to this question 1.0%

Purchasing Decisions About Equipment, Software,
Flooring, Ballet Barres, Etc.

Yes 78.1%
No 13.3%
Not applicable 7.4%
No response was given to this question 1.0%

Students Attend Competitions and/or conventions

Yes 73.9%
No 24.8%
No response was given to this question 1.2%

Decision Maker: Competitions & Conventions

Yes 68.9%
No 12.9%
Not applicable 16.9%
No response was given to this question 1.0%

Competitions and/or conventions attended annually

1 12.2%
2 15.5%
3 20.0%
4 14.2%
5 8.9%
6 or more 4.3%
Not applicable 23.1%
No response was given to this question 1.4%

Annual Expenditure on Costuming

$999 or less 3.2%
$1,000–$4,999 11.4%
$5,000–$9,999 15.6%
$10,000–$14,999 16.7%
$15,000–$19,999 12.5%
$20,000–$24,999 8.9%
$25,000 or more 15.8%
Not applicable 13.1%
No response was given to this question 2.1%

Produce an annual recital

Yes 95.2%
No 2.0%
Not applicable 1.4%
No response was given to this question 1.2%

Artwork Specifications

Acceptable Files:
• Preferred file format: TIFF. Also acceptible: EPS, JPEG, PDF, Adobe Photoshop, Adobe Illustrator, InDesign.
• Files must be created for CMYK color.
• All fonts & linked graphics must be included for formats not in final form.
• Resolution of all graphics is 300 PPI (DPI).
• Keep all type and important elements within a ½” margin of trim size of your bleed ad.
• Ad sizes are:
> 2-page spread: 16” x 107/8”, add ¼” bleed all around if desired
> Full page: 8” x 107/8”, add ¼” bleed all around if desired
> 2/3 page, vertical: 45/8” x 103/16” , add ¼” bleed all around if desired
> 1/2 page, vertical: 31/2” x 103/16” (no bleed)
> 1/2 page, horizontal: 7” x 51/16” (no bleed)
> 1/3 page, vertical: 21/4” x 103/16” (no bleed)
> 1/3 page, horizontal: 45/8” x 51/16” (no bleed)
> 1/4 page, vertical: 31/2” x 51/16” (no bleed)
> 1/4 page, horizontal: 45/8” x 33/4” (no bleed)
> 1/6 page, vertical: 21/4” x 51/16” (no bleed)
> 1/6 page, horizontal: 45/8” x 21/2” (no bleed)
> Inch ads: 21/4” x number of inches
Trim size: 8” x 107/8”


January:                  Nov 1                       Nov 15
February:                Dec 1                        Dec 15
Mar/April:               Jan 1                         Jan 15
May/June:              Mar 1                        Mar 15
July:                         May 1                        May 15
August:                   June 1                      June 15
September:          July 1                        July 15
October:                Aug 1                        Aug 15
November:           Sept 1                       Sept 15
December:           Oct 1                          Oct 15

Aug '17_Cover_3x4

SEND ADS TO: artwork@dancestudiolife.com

Dance Studio Life
P.O. Box 2150
Norton, MA 02766

Quality Content

Dance Studio Life, founded in 2004, is experienced and trustworthy. Over the years we have changed with trends and stayed at the forefront of dance education. Each issue is read by dance educators across the United States, Canada and beyond. Dance Studio Life shares high standards in dance education across the globe through both print and online mediums.

Years in the Industry

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