Mindful Marketing

November 2012 | Mindful Marketing | A Birdie on Your Shoulder

As it so happens, there is a little bird that can help keep your customers informed and do much more—Twitter. As you probably know, it’s a micro-blogging social network whose logo is a bird, and the messages exchanged are called “tweets.” But have you thought about it as a marketing tool for your dance studio? Twitter can reach your customer base and beyond, giving your school a connection to prospective customers, your customers’ family members and friends, and other dance organizations.

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October 2012 | Mindful Marketing | Getting Connected With LinkedIn

For many people, the word “marketing” drums up colorful images of advertising: print and television ads, brochures and flyers, websites and blogs. But that’s not all marketing can be. For dance teachers—and studio owners in particular—marketing must go above and beyond common, passive forms of advertising to showcase the value of our skills and services and build and sustain positive relationships.

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August 2012 | Mindful Marketing | Using QR Barcodes

QR barcodes are starting to show up everywhere. Everyone from Fortune 500 companies to the U.S. government is using these square, two-dimensional barcodes in their marketing. Easy to use, they can help you rev up your studio’s advertising with a bit of interactive fun. And creating them costs you nothing.

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May-June 2012 | Mindful Marketing | 10 Tips for Great Newsletters

By Melissa Hoffman With the development of new technologies and media for “getting the word out,” email newsletters are emerging as an integral part of any dance studio’s communication with current dance families and as a tool for gaining new clients. Constant Contact’s email marketing program has proven successful for my studio, although other equally…

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October 2011 | Mindful Marketing | Pinpointing Preschoolers

A strong preschool program indicates a bright future for a dance school. By offering a quality curriculum and hiring teachers with experience in preschool education, school owners can inspire this age group to make dance a part of their lives for the next 15 years.

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July 2011 | Mindful Marketing | Welcoming Websites

By Rhee Gold Do you want to become savvy at marketing your school? Welcome to our new department, which will present various marketing concepts and how to implement them. Today’s marketing options are plentiful. Whether your budget is small or large (or nonexistent), you can get the word out about your school. In particular, the…

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