Do songs move you? Or are you captured by costumes? compiled by Debra Danese When it’s time to choreograph, we all look for the idea that will spark our creativity. Inspiration doesn’t always come quickly—or easily. Here at Dance Studio Life we noticed that when it comes to recital choreography, some teachers start with a…Read More
Words from the publisher The beginning of a new season offers dance teachers and studio owners a clean slate with awesome possibilities. Faculty and kids are enthusiastic about returning to the studio, but what can we do to maintain that enthusiasm throughout the season? Although classes always have a certain structure, usually consisting of a…Read More
Ideas & advice from our readers Reality Check: Studio Owner Vacation Q. Looking for tricks of the trade for when studio owners take a vacation. What do you do to make sure everything operates smoothly while you’re away? —Samantha Bower A. I let my families know I will not be in the studio—no need to…Read More
When it comes to keeping dance parents happy, offering a comfortable atmosphere, family-friendly events, and warm customer service can be as important as hiring good teachers or winning competition trophies. Parents want to see their children fulfilled, of course, but they’re also bound to appreciate efforts that acknowledge their own value to the studio and help simplify their busy lives.Read More
by Rhee Gold
A new year is upon us, the time when we traditionally make resolutions about things we want to change about ourselves—lose a few pounds, read more, budget better, and so on. It’s a great opportunity for studio owners and dance teachers to resolve to change their professional lives for the better too. Here are my suggestions for you to adopt and share.Read More
Preschool dance education—it’s a frequent topic among studio owners and dance teachers. In fact, in my conversations with attendees at the DanceLife Teacher Conference and the International Dance Entrepreneurs Association conference, preschool dance seemed to come up more than any other topic.Read More
After months of attending conferences and giving speeches across the United States and Canada, I’ve discovered that there is always more to appreciate about our dance education community.
We are witnessing a time in dance history when many school owners have become smart small business owners who offer quality dance education to every child—and they are being rewarded with financial success. For dance teachers, there have never been more opportunities to teach, not only at these schools but also in a new field that has evolved, in which master teachers travel throughout North America to teach and choreograph at small-town studios. And everywhere they go, they inspire young people to pursue their dance dreams.Read More
“Welcome, ladies and gentlemen. Please take a moment to turn off all cellphones, and for our dancers’ safety . . .” All of us hear words to that effect at every show we attend, including recitals. For studio owners, that little recital speech is a perfect marketing opportunity. Where else can you address your entire clientele, plus potential new clients, all at once, in an atmosphere of excitement? It’s a time when your students and their families feel most invested in your school—and that means it’s a good time to reinforce those feelings with a positive message about the value of dance training in general and your school in particular.Read More
Competitions can be high-octane extravaganzas or simple, single-day events. Yet no matter the size or scope, at some competition somewhere a dance studio owner is bound to say, “Can you believe what’s going on? Maybe I should start my own competition. After all, how hard can it be?”
Three studio owners know exactly how hard. “We work on the competition year round,” says Teresa Mackereth of the BC Annual Dance Competition, which she founded in British Columbia, Canada, in 1988. Its organizers take only one week to decompress after each May’s weeklong event before beginning work on the following year’s. “It’s an ongoing commitment,” says Mackereth, who is also artistic director of Dance Academy of Prince Rupert. “And we have never had a paid staffer. It’s all volunteers, always.”Read More
Today school owners want to learn to lead with confidence, both in their schools and as mentors, leaders, and teachers in their communities. They want to be part of a unified voice in dance education that stands for everything that is good for their students and the field. By working together, teachers and school owners can preserve the integrity of dance education—and, on a personal level, evolve in this exciting, ever-changing world of dance and dance studios.
I am proud to lead this call to unified action by founding the International Dance Entrepreneurs Association (I.D.E.A.), the first business association for dance school owners who are ready to stand up for a business model based on a code of ethics. In addition, I.D.E.A. focuses on cultivating new knowledge—the members’ website is loaded with management tools, e-learning courses, and webinars, along with such tools as customizable forms, correspondence, policies, coloring pages, and marketing materials. Regional professional development seminars will be held around the United States and, eventually, internationally.Read More
Dance studio owners open additional locations for numerous reasons—to increase profits or to house a growing student population, for example. Or maybe a nearby area needs a dance studio, or an opportunity arises to take over an existing one. Whatever the reasons for branching out, those who have done so find that managing multiple locations has its own set of benefits and challenges. Here are some tips on how to run more than one school location efficiently and effectively.Read More
Anyone can have a good idea, but it takes determination, guts, and know-how to turn that raw idea into reality. From Rhee Gold’s many good ideas in the past 20-plus years have sprung a successful dance competition, a series of practical and motivational seminars for dance educators, a dance education–focused magazine, and more.Read More
Not too long ago, marketing at most dance schools meant investing big bucks in printing, postage, and newspaper ads. Many school owners couldn’t pay for that kind of marketing, but nowadays, social media puts all schools on a level playing field. My motto is “Give it the time, and it will give you the return.” Where many school owners make mistakes, however—and squelch their social media success—is in moving beyond dance into hot-topic issues in their posts.Read More
Many school owners, when they think of hiring non-teaching support staff, want someone to run the front desk. However, in the 21st century, operating a dance studio requires not only a website but also a social media presence, marketing skills, and, often, offerings beyond dance classes, such as birthday parties and competition teams. Studio owners who limit their employee roster to teachers and receptionists may be missing out on creative ways to boost revenue. Read on to explore how some studio owners are delegating important roles, freeing themselves to focus on teaching and their school’s overall health.Read More
Forget the stereotypes of backstabbing and rudeness among studio owners—competitiveness doesn’t have to be the norm. Nor do studio owners have to feel alone in facing challenges, from fundraising to coping with difficult clients. Those who team up in sister-studio relationships often find unexpected benefits.
Some studio owners share resources such as costumes, teachers, and even students. They collaborate on shows to reduce the burden of production costs as well as expose their students to new ideas and ways of thinking. Perhaps most significant, they lean on each other for moral support and answers to questions that only another studio owner can understand.Read More
Dance is a spare art. It can be practiced with few accoutrements—at minimum, only the body. Dance studios can be similarly low-tech affairs: any empty room will do. But when it comes to the virtual realm, careful attention must be paid—not only to what is used, but how. The world is watching, which means presentation is critical. It’s not enough for school owners simply to have an online presence; they need to portray themselves and their schools in a positive, professional way.
Here to tell us how to do that are Teri Mangiaratti, owner and director of In Sync Center of the Arts in Quincy, Massachusetts, and Patty Polanski Neal, founder and CEO of Dance Spectrum in Depew, New York. They share their tips on managing websites and using social media to build community.Read More
Winning (or not) is part of competition, but the process is what offers the most gain for the kids. It bothers me when teachers, dancers, and parents can’t see the life lessons because they are so focused on winning. The high level of commitment expected of today’s competitive dancers is an excellent teacher of how to balance demands (of academics and of dance), to understand sacrifice, to appreciate the results of hard work, and so much more.
During this competition season, then, let’s all recognize the process as much as we do the outcome.Read More